Brainstorming Generator

Brainstorming is a method designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn, an advertising executive and one of the founders of BBDO, in a book called “Your Creative Power”.

Brainstorming can be conducted both individually or in a group, it is more popularly known for its group approach. The process is simple: members of the group express thoughts and ideas and build upon each other’s suggestions. The key principle of brainstorming is that this is a free thinking and open environment, encouraging any idea – be it revolutionary, unorthodox or even seemingly bizarre.

A good brainstorming session is characterized by the following aspects:

  1. Open Environment
    There should be no criticism or negative feedback on any idea. This is to create a safe space where participants feel free to express their thoughts.
  2. Quantity Over Quality
    The main aim of brainstorming is to generate as many ideas as possible. The more ideas you have, the better chance you have of coming up with good ones.
  3. Combination and Improvement
    Good brainstorming sessions should encourage participants to build on or combine ideas of others. This can often lead to unique and innovative solutions.
  4. Visual Stimulation
    Ideas should ideally be visible to everyone. This can be done through flipcharts, sticky notes, whiteboards, etc. This helps the group to see the flow of thoughts and can spark off new ideas.
  5. Active Participation
    Everyone in the group should contribute. One idea may spark off a chain reaction of thoughts in others.
  6. Proper Facilitation
    A good facilitator can guide the session, making sure everyone’s ideas are heard and encouraging participation from all.
  7. Follow-up
    After generating a lot of ideas, it’s important to categorize, prune, and prioritize them.

Remember, the key to a successful brainstorming is to promote an open and welcoming environment. Everyone should feel comfortable sharing their ideas, no matter how ‘out there’ they may seem.